Hanging in the windows of salons, I keep seeing the words “Brazilian Blowout” promoted with the gorgeousness of a beautiful, presumably Brazilian, model with perfectly tousled locks. I am intrigued. I love the easy look of tousled hair, love the airy feel of blowouts and would love to be a Brazilian supermodel. So what is it and can I have it?
Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.
It is a professional smoothing treatment for your hair that leaves it shiny and smooth without the use of harsh chemicals (like formaldehyde) which means no damage (no seared strands or breakage). The process works on any type of hair – curly or straight, even the artificial and the dyed. The cost: $200-$400 (depending on who wants to know). The maintenance: About every 12 weeks – with of course, the post-process acai products. So you might want to treat this treatment more like a treat but, if it makes you feel as good as the model looks, then I say it’s money well spent.